5 Tips to Create Content Consistently

There are many ways to become a better writer. You can read a lot. You can study great writers. You can practice techniques.

But, ultimately, there’s only one way to get better: Write consistently.

Consistent output requires building a habit and routine around the content creation process.

Here are five tips that will help you do that if you’re early in your content journey:

1. Prioritize consistency > intensity

Starting out, it doesn’t matter how much you write. What matters is that you engage in the content creation process consistently.

This is part mindset and part routine.

From a mindset perspective, lowering the threshold of what is “good enough” to ship helps. Think of your content like a product. Ship the MVP. Get the product out to users, get feedback and iterate from there. Great content is created iteratively. 

Now, let’s talk more about routine.

2. Schedule time to write

One of the best tools for building consistency is your calendar. What gets scheduled gets done.

Schedule time for content work every week. This can be a 30-minute block twice per week, a 15-minute block daily or something else. The length of time isn’t the important part. The frequency and consistency is the important part.

It helps to schedule this time at a point in the day where you’re unlikely to be interrupted and can be in a focused state. For most people, this is usually in the morning or evening. It’s hard to be creative and reflective in between a busy day of meetings.

3. Plan what you’ll write

Spend a few minutes the day before your scheduled content time planning what you’ll work on during the upcoming session.

This could be as simple as writing a working headline and a couple bullet points on the page for you to start with. It could be leaving a sticky note on your desk about content you want to review. It could be a jotting down a prompt to help you ideate.

Whatever it is, you just don’t want to start from “scratch” when you sit down for your content creation session.

4. Write even if you don’t publish it

Early in your content journey, it helps to separate publishing from the process of creating. Publishing isn’t the primary goal when you’re working to build a content habit.

Consistently writing (or working on content) is the goal.

Do it on days you don’t feel like it. Write things even if you never intend to publish them. Remove the pressure of your content being “perfect” and just get thoughts down.

Ultimately, publishing is what delivers results for you and your company, but that’s a downstream byproduct of building a consistent writing habit.

5. Write in different environments

Most executives work and live on the go. You’re in the office, you’re visiting customers, you’re traveling to visit employees and partners. Building a consistent writing habit requires learning how to write in different environments.

Deliberately practicing this will get your brain over the idea that it needs to be in your “writing environment” to create content.

Jot notes on your phone while waiting for a plane. Record a voice note while walking to a meeting. Send yourself an email with a content idea while you’re reflecting on the day.

If you want to build an indestructible writing habit, practice writing anywhere and in different ways.